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The future of dementia care: From the VP's view

During this annual half-day virtual event, #ActivitiesStrong brings you three sessions designed by a group of senior living executives—including VPs of Life Enrichment and Memory Care—for an unfiltered look at the challenges and responsibilities of engagement leadership. This won't be your typical event. We'll dig into often-overlooked topics like end-of-life care, evolving family dynamics, and the emotional weight of leadership. Expect honest perspectives on what drives these leaders, how they make decisions, and where they see our field going.
 
In this free, virtual event, we’ll explore:
  • How leaders approach topics like end-of-life support and family relationships
  • What shapes their corporate priorities and decision-making
  • How innovation is redefining engagement in Memory Care
Whether you're in the field or in the C-suite, this conversation will offer valuable insight into where we go from here, plus earn up to 3 FREE CEUs. Register now to secure your spot, and see below to learn more about the sessions and speakers.
Register now
Holding on, letting go: Dementia and dying with dignity

Session 1: 12:00 PM - 1:00 PM ET / 9:00 - 10:00 AM PT

This compassionate webinar explores how we can best support people living with dementia as they near the end of life. Together, we’ll discuss practical, person-centered approaches to honoring dignity, easing discomfort, and creating moments of peace. We’ll also focus on how to walk alongside families as they face loss, and how to care for ourselves and our fellow associates when we say goodbye to those we’ve cherished for years.

Session 1 speakers

Headshot of Cole Smith
Cole Smith Corporate Director of Dementia Services Brightview Senior Living
Andi Walsh headshot
Andi Walsh Senior Wellspring Village Director Brightview Senior Living Westminster Ridge

Learning objectives: 

  1. Understand dementia as a terminal diagnosis and how its progression and care needs differ from other terminal illnesses.
  2. Recognize the stages of end-of-life for individuals living with dementia and the unique signs that may accompany them.
  3. Identify compassionate, practical strategies to support individuals living with dementia at the end of life, their loved ones, and the colleagues who care for them.
Break 1

Break: 1 - 1:30 PM ET / 10 - 10:30 AM PT

 

 

Navigating care partnerships with families

Session 2: 1:30 - 2:30 PM ET / 10:30 - 11:30 AM PT

This session is designed to equip leadership with the insight and tools needed to foster strong, trust-based partnerships between families and care teams. We will explore how to support associates in navigating challenging family dynamics—such as denial, unrealistic expectations, and emotionally charged requests.

Leaders will learn how to coach their teams on when to listen, when to educate, and how to deliver education in a way that resonates with families. We’ll also examine the power of language, discussing how word choice can either build bridges or create barriers in family relationships. Through observation of real-world role plays and discussion of practical strategies, attendees will leave with actionable approaches to guide their teams, reinforce a culture of compassionate communication, and elevate the family experience in memory care.  

Session 2 speakers

AJ Cipperly headshot
AJ Cipperly VP of Memory Care The Arbor Company
Kelly-Mccarthy-480x618
Kelly McCarthy VP, Resident Engagement and Memory Care Services Northbridge Companies

Learning objectives: 

  1. Evaluate common family dynamics in memory care settings and identify leadership strategies to support associates in managing challenging interactions.
  2. Model and promote effective communication practices that foster trust and collaboration between families and care teams.
  3. Facilitate coaching and training opportunities using real-life scenarios and role plays to build team confidence in navigating difficult conversations.
Break 2

Break: 2:30 - 3 PM ET / 11:30 AM - 12 PM PT

 

 

Inside the mind of a VP: Unfiltered conversations on memory care & engagement

Session 3: 3:00 - 4:00 PM ET / 12:00 - 1:00 PM PT

In dementia care, corporate leaders often carry quiet but profound responsibility—setting the tone for engagement, training, standards, and innovation across communities. But their work is frequently misunderstood, and the role can be both high-impact and isolating.

This candid panel brings together three corporate memory care leaders to explore:

  • How they navigate the balance between strategy and heart
  • How they work with other departments, from operations to clinical teams
  • How they make decisions that shape the daily lives of residents and staff

If you've ever wondered what it's really like to hold a leadership role in memory care at the corporate level, this session offers a rare and honest glimpse inside.

Session 3 speakers

AJ Cipperly_headshot
AJ Cipperly VP of Memory Care The Arbor Company
Charles_Headshot
Charles de Vilmorin SVP, Resident Engagement LifeLoop
Headshot of Melissa Dillon
Melissa Dillon VP of Memory Care Senior Resource Group
Headshot of Cole Smith
Cole Smith Corporate Director of Dementia Services Brightview Senior Living

Learning objectives: 

  1. Describe the key responsibilities and organizational influence of corporate memory care and life enrichment leaders in senior living.
  2. Recognize the common challenges and misconceptions these leaders face in balancing strategic priorities with person-centered care.
  3. Identify effective ways interdisciplinary teams—including clinical, operational, and engagement staff—can collaborate to support memory care excellence.
Join us for Happy Hour!

Happy Hour: 4:00 - 4:45 PM ET / 1:00 - 1:45 PM PT

After the last session, please stick around for an entertaining happy hour with fun and games hosted by Bryan Rife from NCCAP!

 

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The future of dementia care: From the VP's view

Don't miss your chance to learn from these senior living experts! Register today to save your spot and earn up to 3 FREE NAB, NCCAP, NCCDP, and/or NCTRC CEU credits!

Empowering the professionals who serve older adults

The #ActivitiesStrong initiative honors the professionals who serve older adults in senior living. At LifeLoop, we’re proud to provide comprehensive educational resources so our industry can deliver on its promise of delivering meaningful, purposeful resident engagement—regardless of a person’s current preferences or cognitive abilities. Check our our upcoming webinars and other resources for senior living professionals.

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