The future of dementia care: From the VP's view
- How leaders approach topics like end-of-life support and family relationships
- What shapes their corporate priorities and decision-making
- How innovation is redefining engagement in Memory Care
Holding on, letting go: Dementia and dying with dignity
Session 1: 12:00 PM - 1:00 PM ET / 9:00 - 10:00 AM PT
This compassionate webinar explores how we can best support people living with dementia as they near the end of life. Together, we’ll discuss practical, person-centered approaches to honoring dignity, easing discomfort, and creating moments of peace. We’ll also focus on how to walk alongside families as they face loss, and how to care for ourselves and our fellow associates when we say goodbye to those we’ve cherished for years.
Session 1 speakers


Learning objectives:
- Understand dementia as a terminal diagnosis and how its progression and care needs differ from other terminal illnesses.
- Recognize the stages of end-of-life for individuals living with dementia and the unique signs that may accompany them.
- Identify compassionate, practical strategies to support individuals living with dementia at the end of life, their loved ones, and the colleagues who care for them.
Break 1
Break: 1 - 1:30 PM ET / 10 - 10:30 AM PT
Navigating care partnerships with families
Session 2: 1:30 - 2:30 PM ET / 10:30 - 11:30 AM PT
This session is designed to equip leadership with the insight and tools needed to foster strong, trust-based partnerships between families and care teams. We will explore how to support associates in navigating challenging family dynamics—such as denial, unrealistic expectations, and emotionally charged requests.
Leaders will learn how to coach their teams on when to listen, when to educate, and how to deliver education in a way that resonates with families. We’ll also examine the power of language, discussing how word choice can either build bridges or create barriers in family relationships. Through observation of real-world role plays and discussion of practical strategies, attendees will leave with actionable approaches to guide their teams, reinforce a culture of compassionate communication, and elevate the family experience in memory care.
Session 2 speakers


Learning objectives:
- Evaluate common family dynamics in memory care settings and identify leadership strategies to support associates in managing challenging interactions.
- Model and promote effective communication practices that foster trust and collaboration between families and care teams.
- Facilitate coaching and training opportunities using real-life scenarios and role plays to build team confidence in navigating difficult conversations.
Break 2
Break: 2:30 - 3 PM ET / 11:30 AM - 12 PM PT
Inside the mind of a VP: Unfiltered conversations on memory care & engagement
Session 3: 3:00 - 4:00 PM ET / 12:00 - 1:00 PM PT
In dementia care, corporate leaders often carry quiet but profound responsibility—setting the tone for engagement, training, standards, and innovation across communities. But their work is frequently misunderstood, and the role can be both high-impact and isolating.
This candid panel brings together three corporate memory care leaders to explore:
- How they navigate the balance between strategy and heart
- How they work with other departments, from operations to clinical teams
- How they make decisions that shape the daily lives of residents and staff
If you've ever wondered what it's really like to hold a leadership role in memory care at the corporate level, this session offers a rare and honest glimpse inside.
Session 3 speakers




Learning objectives:
- Describe the key responsibilities and organizational influence of corporate memory care and life enrichment leaders in senior living.
- Recognize the common challenges and misconceptions these leaders face in balancing strategic priorities with person-centered care.
- Identify effective ways interdisciplinary teams—including clinical, operational, and engagement staff—can collaborate to support memory care excellence.
Join us for Happy Hour!
Happy Hour: 4:00 - 4:45 PM ET / 1:00 - 1:45 PM PT
After the last session, please stick around for an entertaining happy hour with fun and games hosted by Bryan Rife from NCCAP!

The future of dementia care: From the VP's view
Don't miss your chance to learn from these senior living experts! Register today to save your spot and earn up to 3 FREE NAB, NCCAP, NCCDP, and/or NCTRC CEU credits!
Empowering the professionals who serve older adults
The #ActivitiesStrong initiative honors the professionals who serve older adults in senior living. At LifeLoop, we’re proud to provide comprehensive educational resources so our industry can deliver on its promise of delivering meaningful, purposeful resident engagement—regardless of a person’s current preferences or cognitive abilities. Check our our upcoming webinars and other resources for senior living professionals.
